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MARKETING COORDINATOR (All-round)


 

About Us:

Aruba Wine & Dine Hospitality Group is a leading hospitality company with a portfolio of exceptional restaurants and bars. We are dedicated to delivering unforgettable experiences and top-notch service. We are seeking a dynamic and versatile Marketing Associate to join our team and drive our marketing efforts both online and offline.

 

Job Summary:

The Marketing Coordinator will be responsible for executing comprehensive marketing strategies to promote our restaurants and bars. This role requires a creative and analytical thinker who can handle all aspects of marketing, including event promotion, Meta advertisements, branding campaigns, and radio promotion. The ideal candidate will have a passion for hospitality and a proven track record in marketing within the industry.

 

Marketing Coordinator at Aruba Wine & Dine Hospitality Group
Marketing Coordinator at Aruba Wine & Dine Hospitality Group

Key Responsibilities:

 

1. Marketing Strategy:

  • Develop and implement comprehensive marketing tactics and ideas to increase brand awareness and drive customer engagement.

  • Collaborate with the marketing manager to align marketing strategies with business goals.

 

2. Event Promotion:

  • Plan, coordinate, and promote events across all venues, ensuring maximum attendance and engagement.

  • Develop creative concepts and promotional materials for events.

  • Manage event logistics, including vendor coordination and on-site event management.

 

3. Online Marketing:

  • Manage and optimize Meta (Facebook, Instagram) advertising campaigns to drive traffic and conversions.

  • Support the Google advertisement specialist in optimizing the advertising campaigns.

  • Proof reading of digital content.

  • Supporting social media marketers with creating engaging and shareable content, including posts, stories, and videos.

  • Monitor and analyze social media metrics to measure the effectiveness of campaigns.

 

4. Branding Campaigns:

  • Design and execute branding campaigns to enhance the visibility and reputation of our venues.

  • Ensure consistent brand messaging across all marketing channels.

  • Collaborate with designers, video-photographers and external agencies to create compelling visual content.

  • Coordinate print productions internally and externally.

 

5. Radio Promotion:

  • Develop and manage radio advertising campaigns to reach a broader audience.

  • Write and produce radio spots in collaboration with the creative team.

  • Coordinate with radio stations for optimal ad placements and promotions.

 

6. Analytics and Reporting:

  • Track and analyze marketing performance metrics, providing regular reports to the marketing manager.

  • Utilize data to optimize marketing strategies and improve ROI.

 

 Roll up your sleeves and let's get things done! 

Qualifications:

 

  • Degree in marketing, Communications, or a related field.

  • Minimum of 3 years of experience in marketing, preferably in the hospitality industry.

  • Proficiency in Meta advertising platforms and social media management tools.

  • Strong understanding of branding, digital marketing, and event promotion.

  • Excellent written and verbal communication skills (English language).

  • Creative thinker with strong analytical and problem-solving abilities.

  • Ability to manage multiple projects simultaneously and meet deadlines.

  • Knowledge of the local market and industry trends is a plus.

  • Driver's license and must have a car.

 

 

What We Offer:

 

  • Competitive salary and benefits package.

  • Opportunity to work with a passionate and dedicated team.

  • Dynamic and creative work environment.

  • Career growth and development opportunities.

 

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and portfolio to Alfons Linders at marketing@arubawineanddine.com Please include "Marketing Coordinator Application [Your Name]" in the subject line.

Join us at Aruba Wine & Dine Hospitality Group and be a part of creating unforgettable experiences for our guests through innovative and effective marketing strategies!



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